Final Blog Post Summary & Analysis
Audience User Report - Who are the users and what are the user doing on the site?
Over the duration of the blog and the 6 blog posts (27th September - 5 December 2020), 225 individual users visited the site over 429 sessions. The overall majority (75.56%) of visitors to the site where English speaking with 126 of those using Great Britain region English and 44 of those using Irish region English. 89% of site visitors where from Ireland followed by the united states at 4.3%. 74.46% of visitors where from Dublin and the surrounding Dublin area (Dublin, Swords, Malahide). There were very low numbers of views for any cities outside Ireland. There was also a 23.6% returning visitor rate.
Acquisition - where the viewers originated from
From analysing the results from acquisition, the website gained the most traffic from Social (151) and Direct with (97) user out of the total 225, following with (9) users for Organic search and (2) for Referrals. The majority of the blog traffic came from social media channels with 58.3% coming from social channels and 37.5% coming directly to the blog.
It is clear from the report that the main audience is coming in from the Social channel as we have linked our blog on to our Instagram page. We used the social media platform of Instagram to drive more users into our blog as we felt that it would yield more viewers, by engaging through story posts and feed posts. We used mainly enticing original imagery to attract people and these images on the blog would improve SEO.
Behaviour - what the viewers did when they were on the blog
With regards to behaviour, we can see that the Social channel’s bounce rate is lower at (38.6%), whereas Direct channel had (53.85%) followed by, Organic search (8.33%), and lastly (0%) for Referral.
The average page session on the website from the viewers was 3 pages and the average duration spent on our website was 3 minutes.
The 3 most popular blogpost on the website was "Coffee & Cookies in Sandymount Village" with 162 pageviews and this accounted for 10.5% of the overall pageview traffic sessions. The second popular post was "Dublin's crazy over bubble tea" with 96 pageviews to which is 6.49% overall. Lastly was "Why are people lining up for coffee in Blackrock" at 79 pageviews at 5.34% overall.
The User Flow of people moving through the pages of the blog. We can see here where the point of drop off are.
Conversions - number of visitors who completed a goal
Overall there where 851 goal conversions across the site over the course of the blog. The top three performing goals were users spending 2 minutes in the blog and users visiting minimum of two and three pages. 2 minutes viewing a blog should be enough time for a viewer to see most of a blog post. 103 users spend more than two minutes on the blog , 167 users visited two pages and 104 users visited three pages. There was a lot of movement across pages on the blog. A goal was set up to see if visitors would spend a minimum of eight minutes on the page. 30 users spend a minimum of 8 minutes in the blog. This was enough time to read 3 blog posts or more. Most of the goal conversions happened on home page (330) (represented by "/ "and "/?m=1" on the table) and blog post on Hatch coffee (88 conversions).
Recommendations:
- From analysing the report, it is clear as to why the bounce rate on the Social channel is relatively lower than the Direct channel as, our social media page on Instagram targeted audience who were specifically interested in reading food blogs. In order to lower the bounce rate we can add hyperlinks and backlinks on each blog to other pages within website in order to decrease the bounce rate.
- In order to increase the traffic on the blog, the use of guest writers can aid to drive more traffic on our website. By having a similar blog to ours feature on our blog eg. Frenchfoodieindublin, we can gain more viewers as their followers can then follow our blog gaining new viewers and potential returning visitor as a result. This can help increase our returning visits on our blog.
- To continue to grow the blog, the use of other social media channels such as Twitter and Facebook will be used. It was evident from the analytics that social channels (our Instagram page) brought a significant amount of the traffic.
- Partnerships, collaborations and collaborative content with with other Food/Coffee bloggers from Dublin and Ireland will be a strategy used to grow the social media following and increase traffic to the blog. Two blogs we have chosen to work with are @fifisfoodblogdublin and @frenchfoodieindublin. FiFis Food Blog has 27 thousand followers in Instagram and creates blog content very similar to our own. French Foodie has 14 thousands followers and has such credibility that they administer tours. A partnership with this blog would increase the blogs credibility. In a collaboration we could have a link to our blog on their page and our blog will do the same.
- Partnership with travel tourist companies and restaurants that that blog is not in competition with. The restaurants and travel companies would feature the blog on their websites using links to bring more traffic to the blog. In exchange the blog will write reviews and comment on the restaurants and tourism offers. An example could be Bewleys Cafe or Expedia Package Trips to Dublin.
- Also we intend to tailor new blog posts based on the demographic statistics of our highest viewers. This will ensure that new blog posts are what the majority of our viewers are interested in, in order to keep them returning to the blog.
- Encourage and promote blog subscription to our viewers through email, to which they will get updates on new posts and to avail premium of articles and exclusive deals or promotions we have to offer from our partnerships with restaurants and cafes.
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